What is the ideal length of a sales email? [Answered]
The ideal length of a sales email is between 50 to 125 words, keeping it concise yet persuasive. Shorter emails have higher response rates, as they respect the reader’s time and quickly convey value.
HubSpot contributor Mike Renahan has published an article on ideal length of a sales email.
He says, “Like most people, I don’t read all of the sales emails I get. When I do open an email, I skim its contents and immediately close out long, rambling messages, which is exactly why the search for the ideal email length is like Indiana Jones and the Holy Grail.
It’s not about nitpicking word count; it comes down to holding the reader’s attention long enough to stick out in the never-ending sea of emails.
One analysis of over 20 million cold emails found that the more people you email, the lower the open rates go. That statistic might as well say, “the harder you work, the worse the results get.” But in reality, being successful in sales isn’t about doing more — it’s about being more effective. This makes learning how to write a sales email that people want to respond to more important than ever.
Let’s look at how email length can help you get the results you want from your email marketing strategy.”
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