Search Engine Journal has published ‘AI Halftime Report H1 2025’ written by Kevin Indig.

He says, “In today’s Memo, I’m unpacking the state of organic growth at the midpoint of 2025:

  • How AI Overviews and AI Mode are eating clicks, and what that means for TOFU, MOFU, and BOFU content.
  • Why publishers are suing Google and preparing for zero traffic.
  • What’s really happening with tech layoffs and job transformation.
  • How we measure LLM visibility today, and where that’s headed.
  • What to expect next in organic growth, search, and monetization.”

AI Halftime Report H1 2025

Search Engine Journal

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