Which Marketing Jobs Are Most Affected by AI? [Answered]
Search Engine Journal contributor Matt G. Southern has published an article answerinf the question ‘Which Marketing Jobs Are Most Affected by AI?’.
Matt says, “New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on an analysis of 200,000 real workplace conversations with Bing Copilot.
The research examined nine months of anonymized data from January to September 2024, offering a large-scale look at how professionals use AI in their daily tasks.
AI’s Role In Marketing & Sales Work
Microsoft calculated an “AI applicability score” to measure how often AI is used to complete or assist with job-related tasks and how effectively it performs those tasks.
Sales representatives received one of the highest scores (0.46), followed closely by customer service representatives (0.44), writers and authors (0.45), and other marketing roles”.
Comments are closed.
