Large-scale site migration involves moving a website’s content, structure, or platform while preserving SEO and user experience. Careful planning ensures minimal downtime, ranking retention, and smooth transitions.

Search Engine Journal has InMotion Hosting have published ‘The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration’.

The SEJ team says, “Let’s walk through a migration plan that works. One that’ll future-proof your site without disrupting your rankings or overburdening your team.

Step 1: Set Your Performance Goals & Audit Your Environment

Establish Performance Benchmarks

Before you touch a single line of code, you need benchmarks. Think of these as your “before” pictures in a website makeover.

If you skip this step, you’ll regret it later. How will you know if your migration was successful if you don’t know where you started?

Gather your current page speed numbers, uptime percentages, and server response times. These will serve as proof that the migration was worth it.”

The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration [Guide]

Search Engine Journal

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