AI in marketing enhances decision-making by analyzing vast datasets to uncover customer insights and predict behavior. It enables personalized campaigns, automation, and real-time engagement across channels.

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘The Next Wave of AI in Marketing’.

The DMI team says, “In this episode of the DMI podcast, host ⁠⁠⁠Will Francis⁠⁠⁠ speaks with ⁠⁠Jim Lecinski⁠⁠⁠, marketing professor at Northwestern University, Kellogg and co-author of The AI Marketing Canvas. Together, they explore how artificial intelligence is reshaping marketing — from reducing cycle times and boosting productivity to transforming how marketers plan, execute, and measure campaigns. Jim demystifies emerging tools like AI agents, custom GPTs, and reasoning engines, and shares why marketers need to lead AI strategy rather than passively adopt it. He also offers great advice for how marketers can make the most of AI at junior, middle, and senior levels of a career”.

Digital Marketing Institute

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