Strategic planning in marketing involves setting long-term goals and defining a clear roadmap to achieve competitive advantage. It aligns brand objectives with market opportunities to ensure sustainable growth and customer value.

Content Marketing Institute has published a new video, ‘Strategic Planning: Why It Deserves a Revival’.

The CMI team says, “Marketing teams in growth-oriented companies often talk as if long-term planning is over. The meetings still happen, and “north star” statements get crafted. But in their obsession with using technology to speed up production and automate workflows, they’re failing to build the infrastructure that connects their activities to meaningful impact. Robert Rose says marketers are optimizing for perception rather than performance, which puts strategic planning at risk of becoming a lost art. Read this week’s Rose-Colored Glasses for his plan to revive it.”

Content Marketing Institute

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