Your Guide To Using Hashtags on Social Media
Using hashtags on social media helps increase content visibility and reach by connecting posts to relevant conversations. They also enhance audience engagement and make it easier for users to discover content aligned with their interests.
Content Marketing Institute contributor Ashley Baker has published an article featuring useful tips to using hashtags on social media.
She says, “Hashtags used to be the hero of social strategy.
You would pick the top 30, paste them into the text, and hope for the best. More hashtags meant more reach, or at least that’s what we told ourselves.
But social media has changed. A lot. Algorithms are smarter. Users are savvier. Platforms are search engines.
Now? Hashtags are just one piece of the puzzle, and they aren’t even the biggest piece.
Still, when used well, hashtags can support visibility, discoverability, and audience targeting in a meaningful way. When used wrong? They’re just clutter.”
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