Authentic storytelling builds trust by connecting with audiences on an emotional level, making brands more relatable and memorable. It humanizes marketing, turning messages into meaningful experiences that drive engagement.

As sustainability takes center stage, brands are under pressure to communicate their efforts clearly and credibly.

Adweek is hosting a webinar,’ Master Consumer Agility With AI-Driven Data’ on Thursday, June 12, 2025, at 1.00 pm ET.

The Adweek team says, “Join experts from Getty Images for a data-backed look at how brands can use authentic, inclusive visuals to bring their sustainability stories to life. Backed by new VisualGPS research and real-world examples, this session will explore how to translate complex concepts into powerful creative that resonates across channels.

You’ll learn:

  • How to meet audience expectations with honest, optimistic storytelling
  • How to avoid greenwashing with inclusive, credible, and realistic imagery
  • How to translate complex sustainability concepts into compelling, scalable visual content
  • How to adapt to AI’s impact on sustainability visuals”.

Visualizing Sustainability—Building Trust Through Authentic Storytelling

Adweek

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