How To Get Real Creativity in Your Content Marketing [Video]
Creativity in content marketing is essential to capture attention, evoke emotion, and stand out in a crowded digital landscape. It drives engagement, strengthens brand identity, and encourages audience loyalty.
Content Marketing Institute has published a new video, ‘How To Get Real Creativity in Your Content Marketing’.
The CMI team says, “How does a brand’s marketing get truly creative? Some say it’s like planting: Add more creatives to the soil, give them water (but not too much), and watch their ideas sprout (and the revenue follow.) But that strategy typically gets the same old results, says Melanie Deziel, co-founder and chief learning officer of Creative Kitchen, in her Content Marketing World presentation, Inspiring Marketing Innovation: Fostering a Culture of Creativity. Fully grown, strong creative requires patience and pruning. In the video above, learn how to do that in Melanie’s part-therapy, all-solution session from Content Marketing World.”
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