Effective PPC keyword research for Google Ads involves identifying high-intent search terms that align with user intent and campaign goals. Using tools like Google Keyword Planner helps uncover valuable opportunities to maximize ROI and reduce wasted spend.

Ahrefs has published ‘PPC Keyword Research for Google Ads: A First-Timer’s Guide’.

Mateusz Makosiewicz says, “PPC keyword research is the process of finding the exact words or phrases people type into Google when they’re looking for something related to your product or service. It helps you target the right audience, avoid wasting money on irrelevant clicks, and attract people who are actually ready to buy.

When I asked experts for their #1 PPC tip for beginners (see my introduction to search ads), many said it’s smart to focus on keywords that are less popular, more specific, and cheaper. This guide will help you find those keywords, and avoid wasting money bidding on ones you already rank for organically.

What tools to use

Google Keyword Planner is free and a popular choice for PPC keyword research, but it doesn’t always show the full picture, especially for low-volume or niche keywords.”

PPC Keyword Research for Google Ads: A First-Timer’s Guide

Ahrefs

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