Influencer marketing leverages the reach and trust of online personalities to promote products or services to targeted audiences. It’s an effective strategy for brands to build credibility and boost engagement through authentic endorsements.

Digital Marketing Institute has published an article featuring 20 surprising influencer marketing statistics.

The DMI team says, “There are a wealth of insights to suggest that influencer marketing remains on the rise. With an ever-expanding pool of popular influencers to work with across niches, there’s never been a better time to invest in this wildly impactful branch of digital marketing. And, these stats prove it.

Let’s take a look at some of the most eye-popping results of these studies.

Here are 20 influencer marketing stats that will surprise you.

1. Gen Zers generally trust influencers more than celebrities

It’s extremely difficult for brands to build the same level of trust that influencers possess, but thanks to influencer marketing that trust can be transmitted to your brand. So much so that 45% of European GenZers are more inclined to buy fashion items they’ve seen influencers wear over traditional celebrities or their peers.”

20 Surprising Influencer Marketing Statistics

Digital Marketing Institute

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