Using Instagram Stories for marketing allows brands to share engaging, time-sensitive content that boosts visibility and audience interaction. Features like polls, swipe-up links, and stickers help drive traffic and encourage real-time engagement.

Social Media Examiner has published an article revealing an Instagram Stories strategy for 2025.

Michael Stelzner says, “Instagram Stories remain one of the most powerful places to connect with your audience and convert followers into customers. While other platforms have tried to duplicate its success, none have achieved the same level of engagement and conversion potential.

According to Michelle Gifford, founder of Michelle Gifford Creative, “Stories is the best place to convert because real people and real relationships happen in stories.” Unlike other areas of Instagram that focus on attracting new followers, Stories allows you to nurture existing relationships with people who already follow you.

These people have actively chosen to click on your profile circle to see what you’re sharing – without needing any hook or preview of your content. This level of interest makes them significantly more likely to engage with your offers and take action. So why wouldn’t you market to them?”

Instagram Stories Strategy for 2025

Social Media Examiner

Sharing is caring