CMI Shares Seven Neuro-Writing Tips for Persuasive Content
Persuasive content is essential for capturing attention, building trust, and motivating audiences to take action. It combines emotional appeal, credibility, and clear messaging to effectively influence decisions.
Content Marketing Institute contributor Olesia Filipenko has published an article featuring seven neuro-writing tips for persuasive content in 2025.
She says, “Neuro writing has nothing to do with manipulation. While it can relate to natural-language processing techniques like anchoring and mirroring, it’s more about applying actionable writing techniques. Let’s look at seven ways to do this:
1. Put 2 numbers in headings
The brain is wired for numbers, which explains why people love listicles so much. Numbers can make the content easier to digest, tricking the brain into assuming it’s more efficient to consume. Your audience’s brains see listicles as cheat sheets to scan and get the necessary information.
Numbers also provide order to chaos. They help content consumers see the end goal and be rewarded with a dopamine release when they reach it.
To double this effect, use two numbers in a headline. The first invites audiences to read, while the second answers the why-should-I-care question.”
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