Marketing on LinkedIn focuses on building professional connections and sharing industry-relevant content to engage a targeted audience. It emphasizes thought leadership and credibility, helping brands reach decision-makers and establish authority within their field.

MarTech contributor Constantine von Hoffman has published a comprehensive guide about ‘Marketing on LinkedIn’.

Hoffman says, “On LinkedIn, people can connect with colleagues, industry peers and potential employers. Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product.

Demographics and usage

According to LinkedIn:

  • It has more than 830 million users worldwide.
  • More than 70% are from outside the United States.
  • The United States has the most LinkedIn users at over 180 million.
  • India, China and Brazil follow the US in terms of users.
  • There are approximately 310 million monthly active users (MAU).
  • 40% of monthly active users visit daily.
  • 48.5% of US users are monthly active users.”

Marketing on LinkedIn: What you need to know

MarTech

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