The content scoring process evaluates digital content based on criteria like relevance, engagement, and quality. It helps optimize content for SEO, user experience, and brand alignment by assigning a score for improvement and effectiveness analysis.

Content Marketing Institute contributor Lindy Roux has published an article featuring steps to set up a content-scoring process for making better decisions.

She says, “A content scorecard shows how an asset scores against industry benchmarks or your company’s standard content performance. It marries qualitative and quantitative assessments. Quantitative evaluations are based on metrics such as views, engagement, SEO rank, etc. Qualitative evaluations are derived from criteria, such as readability, accuracy, and voice consistency (more on that in a bit).

Let’s get to work to create a content scorecard template that you can adapt.

Build quantitative content scoring worksheets

To know what to measure, you must know what matters. What is the job of that piece of content?

For example, consider the purpose of a landing page. Since it’s rarely the final destination, it’s usually not a good sign if readers spend too long on it. On the other hand, a long time spent on a detailed article or white paper is a positive reflection of user engagement.”

How To Set Up a Content Scoring Process for Better Decisions

Content Marketing Institute

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