HubSpot Shares 16 B2B Social Media Marketing Strategies
B2B social media marketing strategies focus on building professional relationships by sharing industry insights, thought leadership, and engaging content. Effective use of platforms like LinkedIn helps drive lead generation, brand credibility, and customer trust.
HubSpot contributor Ramona Sukhraj has published an article featuring
She says, “Even though B2C and B2B social media marketing both technically speak to individuals, there are still some key differences.
And they all primarily come back to what messages and content you share.
In B2B social media marketing, you speak more about professional and organizational pain points and goals (i.e., profitability, productivity, and team morale) and very rarely about personal goals (i.e. better home life, improved health, or beauty).
B2B is also less about developing personal, one-on-one relationships on social media like B2C and more about communicating value and bottom-line results to a greater organization.
However, none of this is to say that B2B social media marketing is cold, heartless, or impersonal.
If you’re working B2B social for the first time, it simply means you want to focus on the collective interests, not personal ones.”
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