Google Eyes a First-Party Data Prize [Video]
Content Marketing Institute has published a new video ‘Google Eyes a First-Party Data Prize’ featuring Robert Rose.
The CMI team says, “According to Reuters, Google’s parent company is eyeing an acquisition of ad tech giant HubSpot. On the surface, the mega-deal seems like a dicey move that U.S. anti-trust regulators are likely to block. Yet Robert Rose sees it as an act of faith in the value of first-party data for ad targeting, personalization, and monetization.”
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