This is a reminder for the Adweek webinar to be held on April 11, 2024. 

Many marketers are concerned that third-party identifier deprecation will threaten their ability to reach people on the open web. But with the right solutions and partners, brands can not only still reach in-market customers at scale, wherever they are, but also achieve better results than they did with cookies.

Adweek is hosting a webinar ‘Why Identifier Deprecation Won’t Kill the Open Web’ on Thursday, April 11, 2024, at 1.00 pm EDT.

The Adweek team says, “Loch Rose, Epsilon’s chief analytics officer, and guest speaker Tina Moffett, principal analyst at Forrester, will examine new research and insights on identifier deprecation and marketers can do today—and tomorrow—to deliver high-performing campaigns. You’ll find out:

  • What marketers believe are their greatest pain points right now
  • How the right tools and strategies can empower an omnichannel approach across the open web that surpasses the third-party cookie-driven capabilities of yesterday
  • How strong identity resolution that respects consumer privacy enables better measurement and person-based marketing regardless of data deprecation”.

Why Identifier Deprecation Won’t Kill the Open Web


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