This is a reminder for the Adweek webinar to be held on February 13, 2024. 

The end of the third-party cookie presents sports marketers with a unique opportunity to transform the way they reach their audiences and engage with fans.

Adweek is hosting a webinar ‘The Sports Marketer’s Post-Cookie Playbook’ on Tuesday, February 13, 2024, at 1.00 pm EST.

The Adweek team says, “Get a playbook for post-cookie sports marketing from Sportradar’s EVP of global marketing Adam Azor and VP of fan engagement strategy Mike Falconer. You’ll find out:

  • Why data collaboration is key to meeting fans’ increasing demands for personalized digital experiences in a post-cookie world
  • Why first-party data is the right alternative to fuel personalized digital marketing, and its potential to increase revenue and reduce costs
  • How first-party data collection and activation can maximize your marketing effectiveness”.

The Sports Marketer’s Post-Cookie Playbook


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