Using Local Content to Drive More Sales
Your local marketing strategy needs quality content that satisfies the needs of your prospective customers in the target niche.
Search Engine Land contributor Brandon Schmidt has published an article featuring tips to create local content that builds trust and drives sales.
He says, “To heed the advice of creating content, many local businesses default to blogging.
Yet the results are usually underwhelming: a few 300-word articles that are read by a total of three people.
Local content: More than blog posts
Local content can be product or service pages, case studies, client testimonials, and other content pieces that:
- Drive people further down your sales funnel.
- Answer every objection they have.
- Convince them to take the next meaningful action in their buying journey.
Local content doesn’t even need to be written content.
The rise of iPhones, GoPros, and user-friendly editing tools means local content can include images, videos, podcasts or stories on your website.”
How to create local content that builds trust and drives sales
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