Does Content Strategy Belong in the C-Suite? [Answered]
Content Marketing Institute has published a new video explaining whether the content strategy belongs in the C-Suite.
The CMI team says, “Deloitte’s 2023 Chief Strategy Officer survey finds the CSO role is becoming more prevalent – and more integral to business success. Could this pave the way for content strategy to earn a seat at the executive table? Watch for Robert Rose’s take.
So what do you think? Should marketers advocate for the role of chief content officer, or can we elevate perception of our function without the C-Suite title?”
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