SEJ on How Gen Z Are Using Social Media
By discovering the social media habits of your target audience, you can craft campaigns that appeal to them.
Search Engine Journal contributor Chelsea Alves has published an article highlighting the social media usage pattern of the Gen Z.
She says, “Born between 1997 and 2012, Generation Z (Gen Z) are the first generation to have grown up with the internet, social media, and smartphones as part of their everyday lives.
When it comes to online versus in-person shopping, it’s more of a toss-up. Gen Z is accustomed to the convenience of online shopping, but they value real-life experiences, as well as the ease of same-day pickup.
A Deloitte study in 2023 also found a 50/50 split between Gen Zers and millennials who see online interactions as meaningful replacements to in-person experiences, and those who prefer the real thing.
All of this suggests that an omnichannel approach to the customer experience is best for Gen Z, but still poses an interesting conundrum for marketers.”
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