Any form of marketing requires constant innovation and email marketing is not an exception.

MarTech contributor Matt Moorut has published an article featuring three ways to improve your email marketing performance.

He says, “To maintain clicks, many marketers have fallen into the trap of sending more campaigns, but this only papers over the cracks. To avoid continued worsened performance from the channel, sending more (or fewer) emails is not the answer. Instead, marketers need to send better emails. Let’s unpack three ways to do so:

1: Build your email strategy on the ongoing value

First, if you want to send better emails, you need to focus on the value that you seek to provide over time. It might sound obvious, but oftentimes, marketers fall into a pattern where they acquire contacts by giving them something they want initially, like a one-off discount, but then don’t know how to keep them interested over time, and eventually have to start again.

Avoid this by being clear on the digital value exchange you’re offering your customers. In fact, signup incentivization needn’t be a cost center. It can be as simple as being more explicit upfront about the benefits of a newsletter or account at the point of signup, collecting topic preferences and including the privacy policy up front.”

Email marketing is dying: 3 actions to help it survive (and thrive)


You May Also Like These Topics...

Eight Tips to Writing Follow-Up Emails

It is important to send follow-up emails as it significantly increases your chances of getting a response. HubSpot contributor Jeff Hoffman has published an article featuring 10 tips to send follow-up emails after no response. He says, “There are too many reasons for following up. So, what’s your next step? Here are several principles to […]

Sharing is caring

Email Subject Line Tips and Best Practices [White Paper]

Digital Marketing Depot has published a new white paper ‘Email Subject Line Tips and Best Practices’ The DMD team says, “Email subject lines can determine whether or not your email gets opened– or even noticed– in a crowded inbox. Your subject line communicates your email’s value to the recipient and encourages them to read further […]

Sharing is caring

Expert Email Marketing Tips That Are Working Now, June 20 [Webinar]

MarketingProfs is hosting a webinar ‘Expert Email Marketing Tips That Are Working Now’ on Tuesday, June 20, 2023, at 2.00 pm ET. Attend this webinar to discover the easy-to-implement tactics that can increase your email open rates and engagement by as much as 15–40%. The MarketingProfs team says, “You’ll learn: The specific words, symbols, strategies […]

Sharing is caring

Foundations of Email Copywriting [Guide]

Effective email writing can help you win more sales. It also helps you stay close to your audience. MarketingProfs has published a new guide ‘Foundations of Email Copywriting’ to help you improve email marketing. The MarketingProfs team says, “Email copywriting is both an art… as well as an ever-evolving science. That’s why it’s a great […]

Sharing is caring
Sharing is caring