Your site’s authority in Google’s eyes affects how well you’re able to rank in search engine results.

Search Engine Journal contributor Matt G. Southern has published a detailed article on Google Topic Authority.

She says, “Google has revealed new information about a ranking system called ‘Topic Authority.’

This system aims to deliver more relevant, expert, and knowledgeable content in Google Search and News for queries on specialized topics.

Why Topic Authority?

The inception of Topic Authority is an attempt to address a common challenge Google users face when seeking authoritative coverage on specific topics.

For instance, users looking for expert commentary on an economic report or local news on a disaster in their area often find a mix of general coverage, potentially obscuring more scholarly work by publications with specific expertise in these areas.”

Google Topic Authority: An SEO Ranking System For News Sites

Search Engine Journal

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