Guide to Google’s Featured Snippets Optimization
Google’s featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box.
MOZ contributor Ann Smarty has published an in-depth article offering useful tips to optimize for Google’s featured snippets.
She says, “Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. In fact, the more words that are typed into a search box, the higher the probability there will be a featured snippet.
It’s always a good idea to start with researching your keywords. Moz’s Keyword Explorer is a good place to start.
When performing keyword research with featured snippets in mind, note that:
- Start with question-type search queries (those containing question words, like “what,” “why,” “how,” etc.) because these are the easiest to identify, but don’t stop there…
- Target informational intent, not just questions. While featured snippets aim at answering the user’s question immediately, question-type queries are not the only types that trigger those featured results.”
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