Google’s featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box.

MOZ contributor Ann Smarty has published an in-depth article offering useful tips to optimize for Google’s featured snippets.

She says, “Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. In fact, the more words that are typed into a search box, the higher the probability there will be a featured snippet.

It’s always a good idea to start with researching your keywords. Moz’s Keyword Explorer is a good place to start.

When performing keyword research with featured snippets in mind, note that:

  • Start with question-type search queries (those containing question words, like “what,” “why,” “how,” etc.) because these are the easiest to identify, but don’t stop there…
  • Target informational intent, not just questions. While featured snippets aim at answering the user’s question immediately, question-type queries are not the only types that trigger those featured results.”

How to Optimize for Google’s Featured Snippets [Updated for 2022]

MOZ


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