24 Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates [Video]
Flint McGlaughlin has published a new video ’24 Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates’ to help improve conversion rate.
He says, “Here are some of the most important insights from this class:
- The goal of the CTA is to initiate and complete the exchange of value.
- Beware of allowing the word “free” to signal the meaning “cheap.”
- Strip away vague phrases.
- Emphasize the customer’s gain FIRST.
- Justify difficult asks with powerful (customer-centric) reasons.”
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