Content Operations Workflow is your set of tasks in sequential order to produce a content asset.

Content Marketing Institute contributor Jodi Harris has published an article featuring five steps to build a content operations workflow that helps everybody.

She says, “This streamlined, five-step approach can help you map the workflow for any content format and build it into an executable process. The templates and examples can further help you complete each step.

Step 1: Audit your content formats

Create a template with these columns – content format, primary delivery platform, other delivery platforms, and special circumstances that might exist as part of your content marketing plan. Then, fill out the template with all the content formats your team produces:

  • Content format: Do you create articles? E-books? Live presentations? Webinars? Visual content? List every format your team regularly produces.
  • Primary delivery platform: Where does each format get published or shared first?
  • Additional distribution platforms: Does this content format appear on other channels? (These answers help surface tasks to add to the process for that content format. It also accounts for post-publishing steps to provide a consistent multiplatform experience.”

5 Steps To Build a Content Operations Workflow That Helps Everybody

Content Marketing Institute
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