AI-generated content simply means content written by AI (artificial intelligence). Most AI technologies can perform activities that usually require human reasoning, intelligence, learning, or decision-making.

Content Marketing Institute contributor Michael Brenner has shared some useful insights on using AI-generated content.

He says, “We’ve been watching AI take human jobs for a while now — industrial, manufacturing, and even financial industries have been massively disrupted by the ability of machines to think like humans. But what about creatives? Are they at risk too? Could AI-generated content replace human writers any time soon?

Some marketers and innovators say yes. New technology tools powered by OpenAI’s GPT technology started the swell of AI-generated content on search engine results pages and elsewhere on the internet. Chatter about massive cost savings propelled by AI-written articles has put content creators on watch for signs their jobs may be at risk.

But is the hype real? Should we all be worried that content marketing as we know it is being taken over by machines?

If you ask me (and the powers-that-be at Google), the answer is no — at least not any time soon. I’ll explain why and share an experiment of my own.”

How To Use AI-Generated Content the Right Way (and Avoid the Downsides)

Content Marketing Institute

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