In light of today’s constraints on consumer data tracking, it’s time to identify impactful marketing strategies and measure program effectiveness without needing cookies or any user-level data.

eMarketer is hosting a webinar ‘Incrementality Testing: Connecting Media and Measurement in a Post-Cookie World’ on Tuesday, July 19, 2022, at 11.00 am ET.

The eMarketer team says, “During this eMarketer Tech-Talk Webinar, our guests from Kinase and Skai™, formerly Kenshoo, will explore the reasons why marketers turn to incrementality testing in order to thrive in a cookie-free world.

Join this webinar to learn how incrementality testing:
  • Differs from multitouch attribution
  • Helps marketers achieve strategic business goals and key performance indicator targets
  • Addresses marketers’ biggest measurement challenges.”

Incrementality Testing: Connecting Media and Measurement in a Post-Cookie World

eMarketer

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