Five Content Marketing Mistakes to Avoid
Content marketing is a creative process. By combining your ideas with a variety of content formats, you can achieve your content marketing goals.
Searchmetrics contributor Patty Johnson has published an article highlighting five content strategy missteps to avoid in 2022.
She says, “As you begin to deploy your 2022 content strategy, we thought it appropriate to highlight common mistakes content editors, strategists, writers and perhaps even directors, were still making in 2021. Here’s the top-five offences of the past year.
1. Not creating a content brief
A common misconception about content briefs is that they’re a tool solely for agencies, strategists and editors that assign articles to a team of writers. That’s untrue. Content briefs are essential for anyone crafting a piece of content for online publication.
Think of content briefs as roadmaps for content creation. They’re often utilized for blogposts and articles however can also be used for infographics as well as longer form pieces of content such as white papers, studies and guides. They should include the goal, synopsis, working title, estimated length, internal and external links, audience, funnel stage — and most importantly — the keyword list. A content brief is a living document that continuously evolves.”
Comments are closed.
