Guide to Optimize Your Landing Page for Better PPC
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Unbounce contributor Josh Gallant has published an in-depth article on optimizing landing pages for better PPC performance.
She says, “We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy.
- How Do Paid Ads Work, Anyway?
- The Role of PPC in Marketing Strategies
- Why Your PPC Ad Needs a Dedicated Landing Page
- A Step-by-Step Guide to Optimizing Your Post-Click Strategy
Think of your paid ad as an internet detective. Each platform varies in how you can create your ad sets, but one thing remains the same:
Your ad (internet detective) finds the most relevant spots to be seen by your ideal customers and fights for optimal placements.”
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