Influencer marketing is a type of social media marketing where a business partners with someone who is a trusted authority in a particular industry or with a target audience.

Business 2 Community contributor Debra Murphy has published an article highlighting some steps to build a successful influencer marketing strategy.

She says, “A lot goes into choosing the right influencer, such as their reach, how they connect with their community, and even how reliable they are. But perhaps the biggest thing is to find an influencer in the right niche. For your journey into influencer marketing to be successful, you need to work with someone who has an audience that is closely related to your target market.

You want a lot of crossover to ensure you have the best chance of getting new customers. If you sell a skincare product or type of makeup, you will want to work with a beauty influencer and not a fitness influencer. If you choose the wrong influencer, their audience might have zero interest in your product. This partnership would be a huge waste of time for you.”

Building a Successful Influencer Marketing Strategy

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