Digital marketing gives you wings to achieve your business goals. By choosing the right marketing and promotional strategies, you can make the most of your investments.

HubSpot contributor Pete Caputa has shared a list of 13 digital marketing mistakes you should avoid.

He says, “There is an audience to be reached online and a reputation to build from your presence. There is, however, a right and a wrong way to do digital marketing. Check out these common mistakes to make sure you are doing it effectively.

1. Not Having a Blog

Remember that you are not only trying to market your site as a business, you are also trying to market yourself as a trusted industry leader. Publishing blog content that is valuable, informed, and accessible will establish you as a voice to be trusted. Additionally, each blog post is another indexed page for your site, and more indexed pages lead to your site showing up more in Google search results.

Don’t just create the blog, it’s also important for it to be interactive. Ask questions in the comment section to get responses. Also, add guest posts or interviews from researchers or successful professionals in your field. Utilize this blog post writing guide for creating the most impactful post each time.”

The 13 Worst Digital Marketing Mistakes to Avoid & How to Fix Them

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