How to Achieve Better Video Performance in Web Stories
The OpenJS Foundation and AMP Project team has shared some useful steps to help you achieve better video performance in web stories.
The AMP team says, “Web performance is critical for a great user experience. We continue to see Story creators utilizing video-first narratives to keep their viewers engaged and coming back for more. However, the distribution cost of serving videos, and the complexity of serving video quickly to users globally, can be high. To help address these challenges: Web Stories has expanded support for video caching (i.e. using the Google cache is not an obligatory part of using Web Stories).
Google now provides support for video caching to all Web Stories. For most creators your favorite creation tool will likely handle this added performance boost. If you are publishing your own Stories you can opt-in to the Google Cache by following the steps below.
Potential Benefits
- Reduced serving costs: If you opt-in, Google will try to serve videos from the Google cache before falling back to your site’s hosting, potentially reducing your video hosting costs by up to 99%.”
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