Keywords are your short phrases used in search engines that help people find your content. Meta descriptions are HTML meta tags that inform search engines about your post and page content.

Quick Sprout contributor Lars Lofgren has published a new guide ‘How to Add Keywords and Meta Descriptions in WordPress’ to help you make the most from your WordPress publishing.

He says, “This guide will help you understand how you can add keywords and meta descriptions in WordPress to make your website more enticing and click-worthy.

Ready? Let’s begin.

What to Expect When Adding Keywords and Meta Descriptions in WordPress

  • Step 1 – Install and Activate Yoast SEO Plugin
  • Step 2 – Add the Focus Keywords and Meta Description
  • Step 3 – Adding the Keywords and Meta Descriptions Manually

The Good

The very first result on Google gets 31.7% of all clicks, while the results on the second page receive just 0.78% of clicks. That’s the difference applying SEO best practices can make to your content, and in turn, your business.

Keyboards and meta descriptions are the little parts of SEO that can help you rank your web pages higher in the search engine results pages (SERPs), and the higher the rank, the better for your business.

They provide additional information to search engines and uses about your content. When Google knows exactly what your content is about, its chances of showing your article to users wanting to learn more about a specific keyword are higher”.

How to Add Keywords and Meta Descriptions in WordPress

Quick Sprout

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