Content Marketing and Copywriting – Explained
Copywriting is the key to successful content marketing. With effective copywriting skills, you can continue to make your content persuasive and impactful.
Copyblogg’er Sonia Simone has published an article highlighting the difference between content marketing and copywriting.
She says, “From a traditional marketing standpoint, there’s a simple answer to the question, “What’s the difference between content marketing and copywriting?”
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers.
Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also be subscribing to your email list or calling you for more information.
Content marketing is blogs, podcasts, and email autoresponders.
Copywriting is sales pages, ads, and direct mail”.
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