IMPACT Highlights 15 Marketing Mistakes
IMPACT’s Liz Moorehead has shared an article highlighting 15 mistakes
She says, “No matter your circumstance, there’s something here that any marketing manager can do — cutting down on unused software, hiring better, avoiding the most common digital marketing mistakes, and even getting free strategic marketing advice.
1. Stop wasting time creating needlessly comprehensive buyer personas instead of publishing content now
I know, I know. Buyer personas are supposed to be the cornerstone of any successful digital marketing strategy (inbound or otherwise), blah blah blah.
That persistent refrain doesn’t change the fact, however, that one of the biggest mistakes we see companies make is delaying marketing actions that actually drive revenue while they spend months and months, and often thousands of dollars, just trying to get their personas right”.
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