Content velocity refers to the amount of content a brand is putting out during a defined period of time. By learning about it, you can measure the performance of content in a stipulated time.

Search Engine Journal contributor Patrick Reinhart has published a detailed article on content velocity.

Reinhart says, “There are many use cases for measuring and reporting on content velocity.

It all just depends on what point you are trying to make.

Here are the ones I feel are most impactful.

1. Making a Case for More Resources

One of the best ways to utilize this data is to make the case to get more resources to create content, especially if you’re behind.

Executives hate losing to and love beating and staying ahead of their competitors.

Looking at competitive content velocity and comparing it to your own is a great way to prove to your executives that you need more resources”.

Content Velocity: What It Is, How to Calculate It & Why You Should Care

Search Engine Journal

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