Return on Investment (ROI) is an important element to determine your content marketing success. You need to identify and use the right metrics to measure your content marketing ROI.

Search Engine Watch contributor Sumeet Anand has shared seven important metrics to measure content marketing ROI.

Anand says, “To measure ROI, there are seven key metrics you need to monitor. These are:

1. Web traffic

This is a volume metric that is the easiest to measure.

It involves looking at the flow of traffic on every page of your website. Monitoring web traffic enables you to know which content is popular among your audience. The easiest way to measure this metric is through the use of analytics software.

Google Analytics is preferred by most people, but you can explore other options. In measuring web traffic, analytics software provides data that enables you to evaluate varying traffic aspects. These include:

  • Overall web traffic
  • Source of traffic (communication channels)
  • Views per page”.

Seven important metrics to measure content marketing ROI

Search Engine Watch

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