Quality content helps you to rank higher in search engines and gets you more website traffic. By optimizing your content for the search engines, you can improve your business performance.

SEMrush contributor Jessica Foster has shared six tips to help you optimize your content for the search engines.

Foster says, “In this guide, I detail how to create search engine optimized content using keywords naturally, based on a deeper understanding of search intent, and how to use tools to inform your content structure.

Can Keyword Usage Really Be “Natural”?

In speaking to business owners outside of the SEO industry, it becomes pretty clear that the use of keywords in content can seem rather unnatural. This is because there is a misconception that keywords must be shoehorned into content for search engine optimization purposes.

For those of us in the SEO industry, using thoroughly researched keywords in carefully planned content is much more natural, thanks to the insights provided by intelligent content optimization tools.

A balance must be found, though, between writing in a way that naturally includes target keywords, and utilizing data-driven tools to inform content structure”.

How to Optimize Your Content for Search Engines (and Users, Too!)

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