Three-Step Guide to Create Email Welcome Series
Consistency matters the most in email marketing. To stay in touch with your customers and persuade them to take a decision, you should be writing them regularly.
To help you catch the attention of your email subscribers, Target Marketing’s Kenna Hilburn has shared a three-step process to create an email welcome series.
Hilburn says, “Consumers have the power to delete and unsubscribe, eliminating any chance of a second impression, good or otherwise. Yet marketers continue to underwhelm with their first emails to new customers, new loyalty members, and new subscribers. If a customer subscribes to receive email, that’s the beginning of a journey with a brand. The brand should treat the opening series of emails almost like a movie trailer that will hook that person for the longer experience. Provide a feel for what to expect, with lots of juicy parts that get them excited for what’s to come.
Let Customers Pat Themselves on the Back
Email is a unique marketing channel because people actually raise their hands to receive communication from a brand. What’s more, it’s a relatively captive audience. Sure, you can say “thanks” for subscribing, but that’s not nearly enough. Saying thanks in that first email without much else can close the door on that relationship. They signed up, you thanked them. Done”.
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