Six Ways to Use Landing Pages in 2020
Your website’s landing page plays an important role in driving more traffic, improving your SEO and building your brand. With a clear landing page strategy you can improve your business.
State of Digital contributor Milosz Krasinski has shared six ways to improving your business performance with landing pages.
Krasinski says, “For most of your customers and potential customers, a landing page is the first glimpse of your business and you have mere seconds to grab their attention before they go clicking away from your site. As we said, they really are that important!
What kind of landing pages do I need?
“Each of your landing pages exist for a specific reason”, says Tim Paige at his podcast with Brand24 “How Your Landing Page May Bring Success”.
Reasons can include making a sale, growing your email list, showcasing your products or sharing your content. Each of these reasons (and more) needs its own landing page in order to stop the message becoming diluted and confused”.
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