When it comes to video marketing, it is YouTube. Almost every brand would think about YouTube for promoting their products and services. To appeal your audience you should create the video content that stands out.

Social Media Examiner’s Ed Lawrence has shared a six-step plan to improve your YouTube click-through rate (CTR).

Lawrence says, “Do you want more views on your YouTube videos? Wondering how to get more people to click on your YouTube suggested videos?

In this article, you’ll discover how your YouTube click-through rate (CTR) impacts video views and find six steps to improve your YouTube click-through rate.

Why YouTube Click-Through Rate Is Important

Five hundred hours of video are uploaded to YouTube every minute, which means the platform needs to be very selective about what content they promote. If you want to grow your YouTube channel and improve visibility, CTR is one of the top metrics to focus on. It’s the number of people who click on your video when they see it appear on YouTube”.

How to Improve Your YouTube Video Views

Social Media Examiner

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