Instagram launched branded content ads for businesses in June 2019. This option gives businesses an opportunity to incorporate branded content posts into their advertising strategies.

Social Media Examiner contributor Jenn Herman has shared four ways to create branded content on Instagram and improve your marketing performance.

Jenn says, “Branded content isn’t the same as an ad and doesn’t indicate that any payment has been made to Instagram to promote that post. At this time, branded content posts aren’t even eligible for promotion through Instagram. If the content creator allows your business to promote the post, and the post meets the ad format requirements, you can set up an ad via Ads Manager. For steps on how to do this, follow the instructions here.

#1: Approve or Request Instagram Branded Content Partnerships

Instagram accounts by default require approval for tagging in branded content. If you’re planning to collaborate with an Instagram account for branded content, you need to provide that account with access to do so or change your account to remove the requirement for approvals.

To access branded content approvals, go to your Instagram profile on the mobile app and click on the 3-line button in the top-right corner”.

Creating Branded Content on Instagram: What Marketers Need to Know

Social Media Examiner

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