You can optimize your search engine marketing campaigns by selecting right keywords and publishing content your audience is interested in.

What else can give a boost to your search campaigns?

To find an answer, Search Engine Land contributor Barry Schwartz conducted an interview with Wil Reynolds of Seer Interactive. Schwartz has posted the video of the interview.

Schwartz says, “We touched on his long career in the SEM space, starting over 20 years ago doing search marketing. Wil told me why he started his firm and how it has grown to over 100 employees. He explained the importance of treating employees with respect and like your family. And we talked about the importance of giving back to your community.

We also dug into why data is something every agency or in-house marketer should be obsessed with. What might work for one website, might not work for the next website. So it is critical to look at your data to find what works best for your individual web site. It is also super important to find wasted spending in your Google Ads or other ad campaigns because Google isn’t going to be looking for ways for your company to spend less money with them”.

Video: Wil Reynolds on the importance of data with search campaigns

Search Engine Land

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