Six steps to optimize your YouTube video content
Since video is an important element of your marketing strategy, YouTube becomes the hub that attracts more than five billion video views per day.
Search Engine Watch contributor Ellan Dineen has shared a six step process to optimize your video marketing strategy on this network.
Dineen says, “In this article, we’re going to give you some of our tried and tested tips on how to optimize your video marketing strategy on YouTube.
Title your video with keywords
Your title is essentially what makes people want to click your video. It has to be brief, direct, compelling and it has to let your viewers know exactly what the video is all about.
To fully optimize your video so that both your audience and the YouTube SEO algorithm knows what it’s all about, you need to add keywords.
Finding the right keywords for your video is pretty easy. Begin by typing a title you have in mind, for example, “How to design a logo” – into the search bar”.
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