Improving SEO with topic clusters
Topic clusters help you to organize and present your blog content to the visitors. The clusters contain the topic and sub topics of your blog for informing your audience what you have to offer them and secondly, to persuade the search engines. es
While using topic clusters you interlink your pages in a way that signals to search engines about your authority in the topic.
Eric Goldschein has posted an article on JeffBullas.com which highlights some proven ways to use topic clusters for improving your SEO performance.
Goldschein says, “In years past, the driving force of most content strategies were keywords. What changed to make topic clusters the more popular method?
The shifting nature of search
The way we use search engines is changing. People are more likely to search using their mobile device, and using their voice, than ever before. There is also more of an emphasis on local search – seeking the best pizza in your neighborhood, for example, rather than the best pizza in the world.
People are searching more using colloquial phrases rather than a collection of keywords, resulting in thousands of possible long-tail keyword phrases – all of which you could rank for”.
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