The Artificial Intelligence (AI) technology is enabling the businesses to improve their sales by allowing them to deliver more personalized campaigns.

Have you thought of integrating AI into email marketing?

To help you think in this direction, ClickZ contributor Emily Alford has shared case studies that deal with the integration of AI and email marketing resulting into better marketing outcomes.

Alford says, “Here are a few brands leveraging artificial intelligence (AI) to make the most of their email marketing.

Telaflora uses AI to predict customers’ tastes

Mother’s Day is a busy time of year for online flower delivery service Telaflora, and the brand generally sends about a billion email offers a year. To make sense of the mountains of data they were getting from customers’ online behaviors, the brand used Bluecore, a data-driven tool that matches customer data to products, and Custora, a customer analytics tool, to create automated flags that would deliver customized messages for customers at every stage in the buyer’s journey. Teleflora was able to use AI to accurately match the customer to the product they were most likely to be interested in, and the brand saw 50% more orders over the previous year.  

Virgin Holidays increased sales by millions using AI

Virgin Holidays is one of the most recognizable names for vacation planning in the U.K., selling hundreds of millions in holiday packages each year”.

How AI in email marketing generated millions in revenue for these brands

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