Content marketing is an efficient way to reach out your target audience and make them pick up your offer.

The Rainmaker team has published a new podcast episode titled “How to Use Emotional Content to Engage, Inspire, and Persuade” to help marketers create persuasive content.

Amy Harrison says, “In today’s episode you’ll discover why emotions play such an important part when you want to influence or persuade someone, and how to start introducing them authentically when you write.

Tune in to this episode to find out …

  • Why every decision people make (including whether to click, like, or buy) is based on emotion
  • A super-useful list for highlighting a variety of emotions (so you don’t sound repetitive in your content)
  • 3 simple pieces of information that help you write emotional content without sounding silly”.

How to Use Emotional Content to Engage, Inspire, and Persuade


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