HubSpot’s Guide to Conversion Rate Optimization
Conversion Rate Optimization (CRO) is an important part of your business strategy. The CRO process enables people to take action on your website.
HubSpot contributor Ben Cotton has published a guide to
conversion rate optimization (CRO) for helping marketers convert more customers.
Highlighting the importance of the CRO, Cotton says, “Once your sales and marketing engine consistently attracts website visitors — and at progressively high amounts — you should start thinking about CRO to convert those visitors into leads for your sales team.
Businesses typically have a finite demand for products and services, so it’s imperative that you make the most out of your existing website traffic. Tools like Google’s Global Market Finder can show you online search volume to give you an idea of your potential customer demand”.
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